Traditionally, Botox and other treatments were seen as something that the middle age group used to help deal with the effects of ageing. But in recent times, the biggest growth group seeking out Botox treatments are the so-called Millennials – those born in around the millennium and who are now anywhere from 18 to their mid-thirties. But why do millennials love Botox?
The ‘selfie’ and social media
According to a study in the US, over 530,000 Millennial group Americans has Botox or other similar treatments last year and this trend shows no sign of stopping. One of the top reasons for this is the influence of the ‘selfie’ and social media.
People now take more photos of themselves than ever before with the development of smartphone cameras. This has meant people are a little more conscious of their appearance and can even earn a living through their powerful social media presence. The rise of influencers – people who have a big influence on social media without being famous in traditional ways – is often based on the pictures they take and their own image. Therefore, maintaining that image is increasingly important and can even be a commercial decision.
Preventing wrinkles early
Science now admits that the skin starts to age as early as the mid to late-twenties and this acknowledgement has seen more people opt to have minor procedures like Botox at an earlier age. The aim of protecting their looks at beating those little lines and wrinkles has led to many people taking such treatments at an earlier age. And with Botox effectively freezing muscles for a time, there is a reason to think that this process will work, slowing down and even reversing the effects of ageing.
While care for the appearance is one of the big reasons for Botox in Millennials, another is the recognition of the damage that our environmental can do to our skin. Sun damage is one example – people enjoy using a sun bed, going on a beach holiday and are often spending more time outdoors exercising or even socialising. This has an effect on the skin that treatments like Botox can be used to offset. Pollution is another ageing factor for those living in the cities and even the towns today – car exhaust fumes, building fumes and other environmental pressures can age the skin.
Men recognising their ageing
And it isn’t just women who are turning to these treatments at a young age – men, too, are recognising the damage of age and are having treatments to help offset this. Jokingly known as ‘Brotox’ more men in the Millennial age group are having treatments to help cope with the damage that time has on the skin.
There are no age limits on having treatment, though some young patients may need parental consent. By taking early action on the signs of ageing, the Millennial group are positioning themselves as the youngest looking generation in history with few lines or wrinkles in sight as they head into their late thirties and early forties, even beyond.